Media Planning
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Media Planning
Media Planning

In a media-saturated world only a clear, distinctive voice can be heard above the noise. We can help you stand apart.

It is a complex media environment with many channels and choices to choose from radio, TV, billboards, print, online and more. Each has their audience segmented by geography, age, socio-economic indicators. Which audience and channel are best for you and your message? Where do you start?

Media Planning Process

  • What is the Point?

    We start the process by generating a media plan that starts with identifying your current and desired markets for your product or brand. You might be surprised where this process can lead you!

  • What is Your Message?

    Each cohort or audience segment responds to their own language or cues; rare is the universal message that can move all people. Your message must be refined and tailored for maximum impact.

  • How Do You Communicate?

    A media plan will identify the optimal cost-effective media platforms for your brand or product. We can craft the message, purchase selected media on your behalf, and follow-up with detailed metrics.

Media Planning Samples
  • Cooper Sterling Auctions
    [ Social Media Campaign ]
  • Cupids 400
    [ Social Media Marketing ]
  • Dairy Queen
    [ Social Media Launch ]
More Services
Strategic Consulting

Strategic Consulting

Understanding the risks and opportunities facing you is critical to making the right choices for a solid position in the future.

Branding

Branding

The identifying features we create for your brand are what will set you apart from the all the rest.

Website Design

Website Design

The marriage of great creatives with technical expertise and elegant execution delivers your brand to the world.

Material Production

Material Production

Materials, whatever they might be, are your brand ambassadors speaking for you to the wider world audience.

Social Media

Social Media

A social media strategy is a plan of objectives and methods to help you successfully connect with your customers.

Hardware

Hardware

Computers are still the essential business tool. Sometimes they fail. Do not panic; call us instead.

SEO & SEM

SEO & SEM

SEO and SEM are the tools you need to drive users to your website and increase traffic.

Database & CMS

Database & CMS

Information is the currency of business success. We can keep yours secure, reliable and consistent for you.

Photography

Photography

The old saying is a picture is worth a thousand words. But a truly fine image is worth a whole lot more.

Video Production

Video Production

Video production is a showstopper that captivates and informs every audience like no other medium.

Public Relations

Public Relations

Media relationships is about understanding what they want and how they want it.

Copywriting & Editing

Copywriting & Editing

Better copy - words used in web pages, ads, promotional materials, etc. - convert readers into customers.

Plum Creative Works

Suite 201
446 Newfoundland Drive
St. John's, NL A1A 4C3

  • info@plumcreativeworks.com
  • 709 753 3729
  • 1 877 753 3729
  • 709 753 3709
Hours of Operation : 9.00 AM - 5.00 PM

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