The old saying is a picture is worth a thousand words. But a truly fine image is worth a whole lot more.
Photography is widely used in web design and other materials. They set a mood or communicate an entire theme. Photographic content can take a simple piece with basic design structure and text to the next level. Words can speak to the mind but images can speak directly to the heart and soul.
Hold Still Please
What is the goal and what message do you want to convey with your picture? An image of a mother and child does not fit in a cigar ad. Moods, content and colour palette should complement each other, not clash.
Say No Cheese Please?
There is no substitute for the experienced eye of an expert photographer running a professional shoot. There are times when even the highest quality stock photos just will not do. And keep your phone in your pocket.
Develop the Image
The right image enriches and complements overall content. Post-production such as cropping, colour-balancing, optimizing the image ensures it is the best it can be for the context of the project.