While search engine optimization is more concentrated on organic results based on content and unpaid search, search engine marketing strategies also include paid ads. An effective SEO/SEM strategy will increase traffic to your blog or company website, and that means more potential customers.
SEO & SEM Process
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"Dude, where is my site?"
Do a search. Do you see your website? If not, then only a fraction of viewers will ever find you because only a fraction of viewers ever goes beyond page one of search results. SEO/SEM is the first step to improvement.
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Make A Plan
Keyword research will point to how to optimise keywords, HTML tags, metadata and other content-related information to improve your rank on Google and other search engines. May have to include a paid ad campaign too.
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Found It!
Search engines change their algorithms so periodic reviews are crucial. Ads bring short-term results but keeping your site up to date staying search engine friendly brings enduring results. Let your budget and priorities be your guide.
