Project Description

The history of Newfoundland and Labrador is the history of fish harvesting. An ongoing issue has been the difficulties in further processing the fish into marketable products for the consumer market. Plum addressed that by developing a complete quality food brand including packaging and related materials for Quinlan Brothers' Crab au Gratin. This frozen product in an attractive box emphasizing convenience, health and its natural health qualities and was a hit when introduced to the market.